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March 2021 | Present


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Founded and developing sales advisory, training and customized selling solutions consultancy.

November 2003 | July 2020

National Director, Lab Business

Developed and nurtured sales of new company technologies and strengthened brand positioning in the wholesale Rx optical lab space. Cultivated loyal relationships with commercial partners, including major lens companies, wholesale labs, and big box retailers.

January 2001 | July 2003

Director of Sales

Provided leadership and development to the retail optometric sales team, consistently exceeding goals.

November 1998 | July 2000

National Director of Sales

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Hired, trained, and mentored a national sales team to drive blood plasma product sales.

June 1995 | July 1998

Vice-President, OEM Sales

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Started up and led national sales and marketing function, for Biomedical OEM business, including forecasting,
P & L, agreement negotiations, and strategic marketing plans.
Abstract Structure


National Sales Strategy


Brand Positioning

Team Leadership

Key Account Management

Product Launch


Budget Management



Sales Negotiations

Sales Team Development

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Generated buy-in and innovative customer opportunities for new industrial robotic automation and stand-alone ophthalmic lens finishing technologies and systems, growing revenue to $3-4M annually.

Led sales team to achieve one of the best optical retail sales levels in company history at $17M, a $2M increase over the prior year.

Cultivated nationwide sales and senior account relationships to build and sustain brand commitments to blood, respiratory, and I.V. filter devices averaging $10M for more than four years.

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